50 Tree Credits - mother earth

Responsible Manufacturing
We have set high social and environmental standards for the suppliers we work with across the world. We audit our factories to ensure that they are compliant with our policies and meeting good industry standards

Life Cycle Assessment
We aim to measure the environmental footprint of our materials and products - to inform where we can make targeted interventions in the future to reduce impacts.

Reducing Carbon
We have a commitment to reach net zero by 2030. This means identifying solutions that release less or remove carbon from the atmosphere.

Giving Back
We support grassroots organisations working in biodiversity protection and conservation through two funds we launched in partnership with Milkywire - Bee The Change and Tomorrow Tree.

Circularity
We recognize the need to shift our business models to reduce environmental harm by decoupling growth from resource consumption and pollution. We aim to eliminate waste and pollution, Circulate products and materials (at their highest value), regenerate nature.

Biodiversity
We are raising awareness on the crucial importance of nature and investing in our supply chain through regenerative practices. We support initiatives which promote the restoration and conservation of nature.